Privacy Policy

1. Important Notice & Who We Are

This is the Privacy Policy for Abode Villas Limited (Company No. 14853129), whose registered office is at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ (referred to as "Abode Villas", "we", "us", or "our").

This policy explains how we collect, process, and protect your personal data when you interact with us. It also provides legally required information and outlines your rights. This policy should be read in conjunction with our Terms of Use, which detail our role as an intermediary for Property Providers.

Please note that our company is an independent entity and is not affiliated with, associated with, or connected in any way to any other business that may use a similar name.

This Privacy Notice may vary from time to time so please check it regularly.  This policy was last updated on 11th September 2025.

Controller and Contact Details for Privacy Matters:

Abode Villas Limited is the controller and responsible for your personal data. We have appointed our directors to oversee questions in relation to this policy. If you have any questions or wish to exercise your legal rights, please contact us:

• Email address: support@abodevillas.com
• Postal address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

2. The Categories of Personal Data We Collect

Personal data means any information about an individual from which that person can be identified. We may collect, use, and store the following categories of personal data about you:

• Identity Data: Includes first name, last name, title, date of birth, and gender.
• Contact Data: Includes billing address, home address, email address, and telephone numbers.
• Financial Data: Includes bank account and payment card details.
• Transaction Data: Includes details about payments to and from you and details of the holidays and services you have purchased from us.
• Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform on the devices you use to access our website.
• Profile Data: Includes your username and password (if applicable), bookings made by you, your interests, travel preferences, feedback, and survey responses.
• Usage Data: Includes information about how you use our website and services.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.
• Special Categories of Data: Includes details about your health (e.g., accessibility requirements, allergies) or dietary requirements that may infer religious beliefs. We only collect this data where it is necessary to deliver our services safely and it is provided by you with your explicit consent.

3. How We Collect Your Personal Data

We obtain your personal data from the following sources:

• Directly from you: You provide us with personal data when you correspond with us by post, phone, email, or by filling in forms on our website. This includes when you:
• Make an enquiry or book a holiday;
• Subscribe to our newsletter;
• Request marketing to be sent to you;
• Provide feedback or contact us.
• Automated technologies: As you interact with our website, we automatically collect Technical Data about your browsing actions and patterns. We collect this data by using cookies and similar technologies. Please see our Cookie Policy for further details.
• Third parties: We may receive personal data from third-party travel agents or partners through whom you have made an enquiry or booking.

4. How We Use Your Personal Data & Our Lawful Basis for Doing So

We will only use your personal data when the law allows us to. Most commonly, we rely on the following legal bases:

• Performance of a Contract: Where we need the data to fulfil our contractual obligations to you.
• Legitimate Interest: Where it is necessary for our business interests, and your interests do not override ours.
• Legal Obligation: Where we need to comply with the law.
• Consent: Where you have given us explicit permission, such as for marketing or processing sensitive data.

The table below describes our main data processing activities and the legal bases we rely on:

5. Who Receives Your Personal Data

As explained in our Terms of Use, we act as an intermediary. To perform our contract with you, we need to share your personal data with specific third parties:

• Property Providers: We share essential booking details with the owner or manager of the property you have booked to facilitate your rental contract.
• Concierge & Service Partners: If you request additional services, we will share necessary information with trusted partners to arrange them.
• Essential Technical Partners: We share data with trusted third-party companies who provide our core technical infrastructure, including secure cloud hosting, payment processing, and email delivery services.
• Professional Advisers: We may share data with our professional advisers, including lawyers, accountants, bankers, and insurers who provide services to our company.
• Regulators and other authorities: We may be required to disclose your data to regulators, such as HMRC, or other authorities as required by law.

We require all third parties to respect the security of your data and only permit them to process it for specified purposes. We do not and will not sell your personal data.

6. Personal Data About Other People

If you provide personal data to us about someone else (such as a member of your travel party), you must ensure that you are entitled to disclose that data to us and that the individual concerned is aware of the information contained in this Privacy Policy.

7. Accuracy of Your Personal Data

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. We will not be responsible for any losses arising from inaccurate or incomplete data that you provide.

8. International Transfers

To deliver our services, we often need to share your personal data with Property Providers and service partners located outside the UK. When we transfer your data outside the UK, we ensure a similar degree of protection is afforded to it by using legally approved safeguards, such as Standard Contractual Clauses, which give personal data the same protection it has in the UK.

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period, we consider our legal obligations and the amount, nature, and sensitivity of the personal data.

• Booking & Transaction Data: By law, we are required to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for UK tax purposes. We will therefore retain your booking-related data for a period of eight years following your departure date to ensure full compliance.
• Marketing Data: We will retain your data for marketing purposes for eight years after your last interaction with us (e.g., your last enquiry or click on a marketing email).

After these retention periods, your personal data will be securely deleted or anonymised.

10. Your Obligation to Provide Personal Data

In certain circumstances, providing personal data is a requirement necessary to enter into a contract with us. If you do not provide the personal data required to complete a booking, we will not be able to perform the contract and may have to cancel the booking.

11. Your Legal Rights

Under data protection laws, you have a number of rights, including:

• Right of access: To request a copy of the personal data we hold about you.
• Right to rectification: To request correction of inaccurate data.
• Right to erasure: To request that we delete your personal data.
• Right to restrict processing: To request that we limit how we use your data.
• Right to object: To object to the processing of your data.
• Right to data portability: To request your data be transferred to another organisation.
• Right to withdraw consent: To withdraw your consent at any time where we rely on it as our legal basis.

If you wish to exercise any of these rights, please contact us. We may need to verify your identity before processing your request.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. Third-Party Links

Our website may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these websites and are not responsible for their privacy.